How much do you know about online marketing? Do you know how to market to Facebook users specifically? Are you someone who is into traditional marketing that needs to know more about Facebook? It doesn’t matter how experienced you are when it comes to marketing, this article will help your business.
Make sure that your Facebook page is spam-free. There are built-in filters that can help you monitor your page. Any administrator can type in keywords using this tool that will automatically filter it out.
A fan base is something that you will want to expand as much as possible. Don’t focus investing too much into promotions or marketing products until you have around 5,000 fans. Your conversion rate will climb quickly after you have gained several thousand fans.
Think about buying Facebook ads. You can alter your ad to your customer base to maximize profit. There are many budget tools to work with as well. There are no long-term commitments. The ad can be stopped at any time.
Hold a giveaway promotion to get more followers. Reward those who sign up for your newsletter or like your page. This will not cost you a fortune and will help you stay in touch in a way no other marketing technique lets you.
Be very carefully about the updates you post. Your followers will lose interest quickly if the content in your updates routinely has no value. They want to read something interesting or that entertains them. Utilize Facebook Insights to learn which updates have the best success so you will be able to give your audience something similar.
Everything you put up on Facebook needs to have value. Each of your posts should contain information that your followers can learn from or use. Don’t post just for the sake of posting. Don’t try to sell to people too often or you might get people to quit following you when they get sick of it.
Include places in the body of your Facebook page. Giving your visitors some sort of prize for signing up or registering for a service is a great way to connect with them. Consider holding a contest or sweepstakes.
Only post updates that are pertinent to your area of business. Take care when posting about current events so as not to bore or offend any followers. Create a personal Facebook page on which to post other information.
Be alert for every chance to enhance your leadership profile. Facebook is something you can use to your advantage if you want to build leadership within your niche. Look for opportunities to comment and answer questions in your niche. This gains exposure for the brand, which will lead to more fans.
Always allow comments on your Facebook page. You will find that this is a good way to keep people’s negative comments away, but you need to care about their feelings.
Only use images that are professional on your page. The images are reflective of your business. If you decide to post personal photos, be sure they aren’t offensive in any way, and be sure and take those photos with a high quality camera.
Respond to all comments that are left for you. This means both in your inbox and the ones that are left on your page. This may take some time, but the personal touch will be appreciated.
Hold contests rewarding people for achieving a particular number of likes about your page. Offer discounts or freebies once you get a sufficient amount of likes. This gets you many more subscribers, and it also gets you a review from the winner.
Make sure your profile is always up to date. If there are changes in your business, you should make these changes to your profile. That can be helpful to your customers, who want to know about your offerings. Try changing things on the profile page occasionally to keep people interested.
Know what will and what won’t work when it comes to Facebook marketing. Realize that there are plenty of things that should be avoided. There are tons of examples of what to do, as well as what not to do. People often know to seek out the best practices, but they rarely look into the worst ones. Learn what you should avoid to prevent any mistakes right off the bat.
See if any of your customers would want to post their reviews on your page. People who have an interest in your niche want to know what others think about your business. This will help your customers make an educated decision on your product.
Always ask your followers to share your updates with their friends. Give them an incentive, for instance by offering a small discount to the subscribers who share one of your updates with their friends. You can promise to give coupon codes to everyone once you or your updates get shared by a specific number of subscribers.
Take advantage of Facebook’s check-in feature if your business has a storefront. This allows customers to update their status through your store. Their friends will be able to see where they checked in and may want to take a look at your store.
This article will help traditional marketers update their marketing strategies, thus staying on the top of the marketing game. But, the key is to actually use the advice given. Use the advice you have learned here to help yourself run a successful and profitable marketing campaign.
About The Author
